Measuring, recording, organizing, analyzing and visualizing, combining new information technologies through the use of smartphone, API, GPS and GIS to generate information transposed in indicators, indexes, infographics and video formats. This is highly innovative in gender studies, as innovation also lies in the fact that the producers of the basic data (working women and men) are the very beneficiaries of the project. The methodology is instrumental because it generates accurate information to support the reconciliation policies for professional activity, family and personal life, with the detail of the everyday/local spaces. The project also helps to deepen knowledge and influence more inclusive social policies (targeted to private and public organizations) and mobility policies.

The main assets of an economy are their human resources. The project is expected to identify the labor gap and therefore the Portuguese society as a whole, the economy, public and private institutions/enterprises, families, men and women will benefit from it.